Media Mix is the combination of media types used together to meet the objectives of your media plan. Out-of-home provides continuity and frequency, creating consistent exposure that is critical to your successful campaign. Recent in-depth studies have proven that OOH has a low CPM and a high ROI- meaning you get more for your money. Out of Home enhances your other media, and it can stand strong alone.
Out of Home Advertising improves ad retention for your media mix. Adding OOH to TV Campaigns increased retention by 4 days. Adding OOH to internet ads increased retention by two days.
58% of people report consciously looking at OOH ads. This is a higher engagement rate than any other form of advertising can provide.
Source: Brand Science OOH Study