goodr

goodr utilized Lamar's DOOH inventory and programmatic technology for a summer campaign. They applied three distinct creative approaches: leveraging 50 UGC assets for social engagement, using contextual ads for personalized messaging, and employing general branding for broad reach. To measure the impact on website traffic, goodr inserted a tracking pixel on their site, allowing a third-party measurement company to assess the DOOH campaign's effectiveness in bridging the physical and digital worlds and increasing brand awareness.