More than 602,710 devices were tracked to measure the impact of Lamar’s Out of Home campaign on USFL.com website visitation. The study measured traffic that visited USFL.com as a result of the OOH advertising exposure using a 7-day lookback window.
To attribute website visits to the OOH campaign, behavior of people exposed to the OOH campaign was compared to those who were not exposed with the difference in website visits accounting for the lift of the OOH campaign.
