With Geopath Ratings, out of home advertising is now more measurable and accountable. Just like Nielsen and Arbitron, Geopath Ratings measure audience impressions and translate them into target demographics, reach and frequency, GRP’s and TRP’s.
Using geo-audited locations and demographics, circulation counts, and visibility adjustments based on format, size and position, Geopath Ratings measure who actually sees an ad, and delivers highly dependable and granular audience ratings that let advertisers and their agencies evaluate OOH on equal footing with TV, radio, print, and online using the same basic metrics.
In over 200 DMA’s across the US, Geopath Ratings make OOH easier to plan, buy, and measure. And with the focus on audience instead of location, OOH delivers the highly targeted, high-value audiences that advertisers want to reach.