Case Study

Case Study

Crew Carwash

Problem: How does a local chain spread the word that it’s hiring?

Solution: By using strategically placed OOH ads to promote the starting pay rate and other employee benefits.

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Crew Carwash, a family owned car wash business in Indianapolis, was looking to fill available positions in its 20+ locations in ahead of its busy season. 

The objective of this campaign was to place new hires in these positions by December. Ages 18-34 were targeted, the general age range for new hires.


High-profile locations were utilized in the market. The creative included details about starting pay, in an effort to grab the attention of the 465,000 people age 18-34 in the Indianapolis CBSA.

Plan Details
Markets: Indianapolis, IN
Flight: September 17, 2015 - November 11, 2015
OOH Format: Static Billboards 
Budget: $10,000+


Crew Carwash experienced a 34 percent increase in applications in 2015 compared to 2014. As a result, 100+ new hires fulfilled all of the hiring needs for the 2015 holiday season.