Lamar of Tuscaloosa offers complete, dominate market coverage throughout Tuscaloosa and west Alabama. Capturing key demographics in high impression areas, Lamar covers Tuscaloosa with billboards reaching customers on all major roadways including I-20/59, McFarland Blvd, I-359, Lurleen Wallace Blvd, University Blvd, and US 82.  Home of The University of Alabama, Mercedes USA, JVC, NUCOR Steel, Walter Energy, and BF Goodrich, Tuscaloosa is one of Alabama's fastest growing cities with a strong economy and a diverse population.