We are proud to serve the advertising needs of Roanoke, Lynchburg and Southwest Virginia. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Nicknamed the 'Star City' for the 100-foot high, illuminated, man-made star that overlooks it, Roanoke has become the commercial and cultural hub of Southwest Virginia. Nestled in the heart of the Blue Ridge Mountains, the beauty of Roanoke is unparalleled. Our region has established itself as a premier destination for outdoor recreation and adventure with over 1,000 miles of trails. Our coverage area is also home to many colleges and universities including Virginia Tech, Liberty University, Virginia Military Institute, and Radford University. Venues like the Berglund Center, Dr. Pepper Park, the Harvester Performance Center, and the James E. Taliaferro Sports and Entertainment Complex provide year round entertainment for visitors and residents alike. Lamar of Roanoke is the largest outdoor advertising provider in Southwest Virginia with over 1,000 premium static billboards as well as 39 digital billboards throughout the region.

Office Information

1545 Patrick Road
Roanoke, VA  24012

Phone: 540-345-0494
Fax: 540-343-6570
Toll Free: 1-800-788-3009

We are proud to serve the advertising needs of Roanoke, Lynchburg and Southwest Virginia. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Nicknamed the 'Star City' for the 100-foot high, illuminated, man-made star that overlooks it, Roanoke has become the commercial and cultural hub of Southwest Virginia. Nestled in the heart of the Blue Ridge Mountains, the beauty of Roanoke is unparalleled. Our region has established itself as a premier destination for outdoor recreation and adventure with over 1,000 miles of trails. Our coverage area is also home to many colleges and universities including Virginia Tech, Liberty University, Virginia Military Institute, and Radford University. Venues like the Berglund Center, Dr. Pepper Park, the Harvester Performance Center, and the James E. Taliaferro Sports and Entertainment Complex provide year round entertainment for visitors and residents alike. Lamar of Roanoke is the largest outdoor advertising provider in Southwest Virginia with over 1,000 premium static billboards as well as 39 digital billboards throughout the region.

News and Events

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Oct 3, 2022

Lamar Advertising Donating Billboard Vinyl to Florida Residents Affected by Hurricane Ian

Through the activation of the company’s Tarp Team program, Lamar is currently distributing billboards vinyl for use as roof coverings in Fort Myers.

Read this article »

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