According to a Canadian shopper survey conducted by Toronto-based
BrandSpark International, transit advertising remains one of the top forms of media in terms of influencing Canadian shoppers and social media users.
The survey was conducted with over 100,000 Canadian shoppers. The
Out-of-Home Marketing Association of Canada (OMAC) revealed the findings of the Canadian shopper survey.
Shoppers Pay Attention to Transit Ads
Always/Sometimes notice transit ads (buses, streetcars, trains, subways)
Sources: OMAC, BrandSpark 2014 Canadian Shopper Study; >100K respondents age 18+ who do some of the household shopping
Urban Shoppers Pay Attention to Transit Ads*
*Always/sometimes notice ads on buses, streetcars, trains and subways
Sources: OMAC, BrandSpark 2014 Canadian Shopper Study; >100K respondents age 18+ who do some of the household shopping
Social Media Users Pay Attention to Transit Ads
Always/sometimes notice transit ads
