Molly’s Spirits Campaign

Molly’s key audience includes cost-conscious adults over the age of 21 who may want liquor delivered. The OOH campaign plan utilized urban billboards located within a five-mile radius of the store, featuring directional messages intended to guide potential customers to the store location. A second component  of the OOH plan included the use of wrapped light rail trains and with exterior and interior ads designed to reach people traveling into the city for sporting and concert events.  The train routes cover the main interstate and the downtown area with passengers spending an average of 45 minutes per ride each way.  Finally, the third OOH element featured king kongs and fullbacks displayed on buses to target residential areas, as well as park-and-rides to capture commuters at home and on their way to work.