Mobile continues to drive a significant expansion in paid search ad spending. Latest research suggests that more than half of today’s mobile phone users conduct at least one search per week on their devices. Advertisers investing in mobile search strategies can derive greater ROI by linking outdoor advertising campaigns that will spur greater engagement and search activity while mobile users are out and about.

Outdoor Advertising Increases ROI for Search +40%

Outdoor advertising can significantly enhance the effectiveness of search-driven ad campaigns, especially those driven by mobile. Benchmarketing research shows that brand advertisers can see as much as a 40% increase in ROI when outdoor advertising is added to the campaign.

Outdoor Advertising Drives Online Activations More Effectively

According to Forrester research, mobile search will continue to have a growing effect on retail sales in the US in the years to come. Outdoor advertising is more effective than TV, print or banner ads in driving online activations. Retailers can see better results by incorporating outdoor advertising as they adopt mobile first search strategies.

Outdoor Advertising Reaches More Consumers in the First Half-Hour Before Key Mobile Activity

The market for U.S. mobile search is forecast to grow to 242.8 million by 2022. No advertising medium spurs mobile search like outdoor advertising– proven to reach more consumers in the half hour prior to search activity than any other traditional media channel.

Source: OAAA