There is no better time to reach potential car buyers than while they are driving.

A study from Posterscope found that 87.5% of people who consider themselves car aficionados notice ads on roadside billboards. It also revealed that 83% are heavily exposed to outdoor advertising, while only 41% were heavily exposed to TV ads.



According to Scarborough, 38% of people who plan to buy a new car next year are heavy drivers, and 63% of them commute to work every day. Only 31% are getting a daily newspaper, and those subscribers might not be seeing your ads.



Heavy drivers (people who are heavily exposed to outdoor ads) are planning to buy these types of cars:

SUV 23%

Mid-size Car 22%

Truck 22%

Compact Car 13%

Full-size Car 12%

Van 8%

Billboards reach car buyers. Show them your makes and models on eye-catching outdoor advertising displays.





Source: Posterscope OCS Study, Scarborough USA