Directing commuters and tourists between residential and commercial areas in Mississippi, Lamar offers high-profile billboards from Interstate 55 and State Highways 61 and 82.  Our market coverage stretches through the Highway 61 Blues Music trail.  Home to the B.B. King Museum and many major blues festivals held during the year, we have nationally recognized restaurants, a variety of casinos along the Mississippi River in Greenville, Tunica and Helena, creating huge out-of-home advertising opportunities to a diverse group of consumers.