Lamar will accept up to 5,000 submissions each day between November 3rd - 12th.
Welcome to the Heroes Across America Billboard Campaign
In honor of Veterans Day, we are proudly saluting veterans of all branches of the U.S. armed forces across our national digital billboard network. Simply complete the submission form with your veteran’s name, photo, and branch served, and select the city where you’d like to have your billboard appear. You’ll receive an image of your billboard by email. Group photos, company or business names and logos, political messages, or images of weapons will not be accepted. The Lamar Heroes Across America will be displayed on digital billboards from November 7-14. We will be accepting submissions through November 12, so get yours in today!
Start your billboard submission
How it Works
Campaign FAQs
In conjunction with Veterans Day 2025, Lamar is launching a national digital billboard campaign – Heroes Across America - giving people the opportunity to honor a U.S. Armed Forces veteran on a Lamar digital billboard free of charge.
Beginning November 3rd, those interested in honoring a living or deceased U.S. veteran can visit LamarLovesVeterans.com to complete a submission.
The online form will ask for the veteran’s name, an individual photo, and the branch of the armed forces in which they served. Participants will be prompted to select a region where they would like their billboard tribute to appear.
The window to submit will close on November 12th. Tributes will be displayed on digital billboards in participating markets between November 7 - 14.
Only submissions that comply with campaign rules and standards will be accepted. All submissions are subject to human moderation. We will not accept photos with business logos, political, offensive, or negative messaging, or images that include weapons. Photos featuring multiple people or large groups will also be rejected.
Yes. Tributes can be submitted honoring veterans living and deceased.
Campaign tributes will be displayed on available digital billboards located in the market chosen during the submission process, rotating among the usual paid commercial advertisements.
The campaign will run from November 7th - 14th. The submission window will remain open until November 12th.
Once a submission is complete and approved, Lamar will email you an image of your design on a billboard. You can visit www.LamarLovesVeterans.com to see a map of billboard locations.
We recommend selecting the closest city and state to you on the form.
Your Heroes Across America tribute will be displayed on the Lamar digital billboard locations shown on the map in the city and state you selected during the submission process.
No, Heroes Across America tributes will be displayed in rotation with the usual advertisements that typically run on Lamar digital billboards.
While we will do our best to display each tribute, we cannot guarantee that every submission will appear on a billboard. In regions where we receive large volumes of submissions and/or where there is limited available digital billboard space, it may not be possible to display every tribute.
No. To participate in the campaign, you must complete the submission form on LamarLovesVeterans.com between November 3 - 12.
Yes. Tributes can be submitted honoring members of the armed forces that are actively serving.