Lamar of Brownwood operates 361 billboards, with coverage in Brown, Coleman, Comanche, Eastland, Erath, Hamilton, Lampasas, Llano, Mason, McCulloch, Mills, San Saba and Stephens Counties. The Douglas McArthur Academy of Freedom, Cowboy Hall of Fame and Linus Train Museum are some of the many popular attractions available to tourists in this market. Major corporations like 3-M, Kohler, Superior Pipe, Phillips-Chevron Pipe, NAPA, Norton Paper and Regional Medical Center employ the vast majority of Brownwood's population. The area has three major colleges and universities, Tarleton State University, Howard Payne University and Texas State Technical College.