Roanoke-Lynchburg

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We are proud to serve the advertising needs of Roanoke, Lynchburg and Southwest Virginia. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Nicknamed the 'Star City' for the 100-foot high, illuminated, man-made star that overlooks it, Roanoke has become the commercial and cultural hub of Southwest Virginia. Nestled in the heart of the Blue Ridge Mountains, the beauty of Roanoke is unparalleled. Our region has established itself as a premier destination for outdoor recreation and adventure with over 1,000 miles of trails. Our coverage area is also home to many colleges and universities including Virginia Tech, Liberty University, Virginia Military Institute, and Radford University. Venues like the Berglund Center, Dr. Pepper Park, the Harvester Performance Center, and the James E. Taliaferro Sports and Entertainment Complex provide year round entertainment for visitors and residents alike. Lamar of Roanoke is the largest outdoor advertising provider in Southwest Virginia with over 1,000 premium static billboards as well as 39 digital billboards throughout the region.

Office Information

1545 Patrick Road
Roanoke, VA  24012

Phone: 540-345-0494
Fax: 540-343-6570
Toll Free: 1-800-788-3009

We are proud to serve the advertising needs of Roanoke, Lynchburg and Southwest Virginia. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Nicknamed the 'Star City' for the 100-foot high, illuminated, man-made star that overlooks it, Roanoke has become the commercial and cultural hub of Southwest Virginia. Nestled in the heart of the Blue Ridge Mountains, the beauty of Roanoke is unparalleled. Our region has established itself as a premier destination for outdoor recreation and adventure with over 1,000 miles of trails. Our coverage area is also home to many colleges and universities including Virginia Tech, Liberty University, Virginia Military Institute, and Radford University. Venues like the Berglund Center, Dr. Pepper Park, the Harvester Performance Center, and the James E. Taliaferro Sports and Entertainment Complex provide year round entertainment for visitors and residents alike. Lamar of Roanoke is the largest outdoor advertising provider in Southwest Virginia with over 1,000 premium static billboards as well as 39 digital billboards throughout the region.

News and Events

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Mar 7, 2023

Lamar Advertising and Make-A-Wish Enter Yearlong Pro Bono Digital Out of Home Partnership

Lamar will donate local and national digital billboard space throughout the year to support donation drives, recruit volunteers and showcase wishes granted.

Read this article »

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With so many opportunities to showcase your message, Roanoke provides a fantastic backdrop to introduce new products and services, initiate a call-to-action or highlight the success of your brand.


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