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Geopath Audience Measurement
Geopath Audience Measurement
Featured Study
Audience measurement is easier than you think.
Geopath Basics
How Geopath knows how many people saw your ad, and who they are.
Circulation vs. Audience
Understand the difference between circulation and audience measurement.
Audience Measurement
Why do advertisers use ratings?
Demographics
Obtaining demographic breakdowns of an out-of-home panels' audience.
Coming Soon
In 2020, Geopath will launch a major enhancement to OOH Ratings measurement.
About COMB
The Canadian Out-of-Home Marketing and Measurement Bureau
About Geopath
Geopath Audience Location Measurement
Visibility Measurement
Eye-tracking measurement determines who looked at your OOH ad.
