Lamar of Bakersfield is the main provider of Out-of-Home advertising in Kern County, as well as the exclusive provider of digital billboards in the area. Over 350,000 residents spread out over 143 square miles making transit advertising an excellent way to reach your target audience on the move. Bakersfield is home to Chevron, State Farm, and IKEA, as well as the accredited CSU Bakersfield. Tourists come to visit Six Flags Magic Mountain, the NASCAR Truck Series and Buck Owens Crystal Palace.