We are proud to serve the advertising needs of the Traverse City area. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Lamar of Traverse City is the premier out-of-home advertising company in the Northern, Lower and Eastern Upper Peninsula of Michigan. We cover areas South to Big Rapids, West to Manistee, East to Houghton Lake and Alpena and all areas North to Sault Ste. Marie. Northern Michigan is a true four-season wonderland with billboard coverage in all markets and digital coverage in metro Traverse City.

Office Information

2456 Northern Visions Drive
Traverse City, MI 49684
Phone: (231) 946-9000
Toll-Free: (800) 442-3302
Fax: (231) 946-6360

We are proud to serve the advertising needs of the Traverse City area. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Lamar of Traverse City is the premier out-of-home advertising company in the Northern, Lower and Eastern Upper Peninsula of Michigan. We cover areas South to Big Rapids, West to Manistee, East to Houghton Lake and Alpena and all areas North to Sault Ste. Marie. Northern Michigan is a true four-season wonderland with billboard coverage in all markets and digital coverage in metro Traverse City.

News and Events

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Jun 6, 2017

Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for Paramount Pictures’ Transformers: The Last Knight

Lamar Advertising Company and Paramount Pictures have unveiled a dynamic, technology-led digital out-of-home advertising campaign to promote the upcoming film release of Transformers: The Last Knight. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

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