The fifth most populated city in Pennsylvania, Reading is famous for the Reading Railroad which appears in the Monopoly board game. Reading also developed outlet shopping as a tourist industry. Located nearly halfway between Philadelphia and Harrisburg, the capital of Pennsylvania, Reading lies along the major transportation route through Pennsylvania. The Reading market is supported by major businesses and corporations such as Boscovs, Redners Warehouse Markets, VF Outlets, Cabela's, Penske, Cartech, and East Penn Manufacturing. Four colleges are located in Reading, bringing a large influx of students into this market. Lamar of Reading provides Bulletins, Posters, and Digital Billboards for all advertising needs, covering the Berks, Montgomery, Chester, and Schuylkill Counties.

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