Outdoor Advertising Products

We offer the best types of outdoor advertising products to reach your target audience in high-traffic public areas. Our products and services are perfect for large and small businesses alike. Products range from eye level real estate, including bus stops and street furniture advertising (benches), to static and digital billboard advertising.

Lamar Advertising and Welch’s bulletin and bus exterior advertisement

Billboards

Billboards are large advertising displays that deliver exposure to your audience 24 hours a day, 7 days a week. They are available in a variety of sizes and formats to fit your specific needs.

Features

Large-format advertising structures located along major highways, expressways and routes

Check Circle icon

Visible to drivers, commuters and long distance travelers

Check Circle icon

Command audience attention with creative three-dimensional designs, moving parts and extensions

Check Circle icon
Lamar Advertising and Phil’s Oyster Bar and Seafood bulletin
Lamar Advertising and Main Avenue Creamery poster

Wallscapes

Boasting spectacular landmark locations in major metropolitan cities, wallscapes are elaborate ads that are either painted or attached directly to exterior building surfaces. Wallscapes provide excellent exposure in prominent downtown urban areas and offer prolonged visibility.

Features

Large and prominent ads that dominate the visual landscape

Check Circle icon

Expansive dimensions allow for creative and detailed designs

Check Circle icon

Positioned in high-traffic areas for maximum exposure

Check Circle icon
Lamar Advertising and Noodles & Company wallscape
Lamar Advertising and Burberry wallscape

Digital

Digital billboards are dynamic advertising displays that use electronic technology to showcase content and give advertisers the ability to change a message, stream user-generated content and display data in real-time.

Features

Ads rotate in a slide show fashion every 6-to-8 seconds

Check Circle icon

Stream live data and user-generated content from your website or social media in real-time

Check Circle icon

Display your ad within minutes and change your message as often as you want with no production cost

Check Circle icon
Lamar Advertising and Oklahoma City Thunder digital billboard featuring Andre Roberson
Lamar Advertising and Kantor Diamond Company digital billboard

Airports

Airport advertising offers a unique opportunity to reach an affluent audience with extended dwell time. Deliver your message to millions of business and leisure travelers with traditional and experiential displays. Packages are available for a wide range of budgets and marketing goals including brand awareness, product launches and foot traffic increase.

Features

Reaches an affluent audience

Check Circle icon

Offers experiential marketing opportunities

Check Circle icon

Placed in key areas to maximize impact during extended passenger dwell time

Check Circle icon

Combine airport products to increase reach and recall

Check Circle icon
Lamar Advertising and Kohler Baggage Claim Digital Network
Lamar Advertising and Ball State University “We Fly” hanging banner in airport

Transit

Transit advertising offers advertisers a dynamic platform to showcase their messages and capture the attention of commuters and pedestrians in high-traffic environments utilizing  strategically placed displays on public transportation vehicles and transit hubs.

Features

Available in various sizes and formats, from side panels to fully wrapped buses

Check Circle icon

Ads move throughout major and secondary arteries and the busiest streets in major cities

Check Circle icon

Seen by pedestrians and vehicular traffic from multiple directions, simultaneously

Check Circle icon

Targets specific demographics based on routes and delivers exposure where other outdoor advertising may be prohibited

Check Circle icon

Wraps and embellishments make your ad stand out

Check Circle icon
Lamar Advertising and Pandora full side transit advertisement
Lamar Advertising and Nordstrom Rack transit shelter

Programmatic

Programmatic Digital Out of Home advertising, also known as programmatic DOOH or pDOOH, is a method of buying digital ads. Instead of scheduling specific locations, advertisers select markets and demographics. Lamar’s pDOOH platform displays ads in digital spaces that meet defined goals. Lamar’s DOOH network includes 4,600+ large format roadside screens along with some unique digital formats across 170+ DMAs nationwide.

Features

Leverages data to deliver more relevant and personalized content

Check Circle icon

Allows real-time campaign adjustments based on performance metrics and audience behavior

Check Circle icon

Automates the buying and placement of ads on digital billboards, screens and other physical advertising spaces

Check Circle icon
Lamar Advertising and Target digital billboard
Lamar Advertising and Monopoly digital advertisement in Bryant Park, New York