In 2020, Geopath will launch a major enhancement to their Out of Home Ratings measurement. The new system will use mobile device trip data to go beyond average traffic counts and provide advertisers with a precise way to measure how many people are passing out of home display locations. 

US Census, Claritas and Scarborough Survey Data provide advertisers with thousands of new target audiences available for reporting campaign metrics on. With the improved data, we will be able to find the best out of home locations for every advertiser.