On the cusp of another holiday season, new research from OAAA and The Harris Poll reveals that Out of Home ads will have even greater effectiveness as consumers prepare for a season of robust travel.

According to the survey results, 60% of U.S. adults plan to travel during this upcoming holiday season, with 62% doing so by car. As consumers hit the roads for holiday trips, the messages they see on billboards will have even greater impact, as nearly 90% of consumers report having noticed a billboard advertisement in the past month. Check out the study highlights below and contact us to start planning your holiday advertising campaign today!

2023 OAAA Holiday Travel Statistics 01

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2023 Holiday Travel Campaign GIF

Sources: OAAA, The Harris Poll