Digital and Dirt Podcast
Welcome to Digital and Dirt, Lamar’s podcast featuring discussions and interviews covering a variety of topics impacting the Out of Home industry. Tune into each episode as Lamar VP of Digital Growth, Ian Dallimore, hosts conversations with thought leaders and executives who share their insights on digital innovation and the future of the Out of Home industry.
Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style.
Buster Scher - Founder, The Buster Agency
In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.
Stacy Bernstein - Co-Founder, All Better Co.
In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets.
Jaselyn Berthelot - President, Rising Sons Fishing
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In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport.
Katey Hassan - Co-Founder & CEO, Nocturnal Skincare
In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products.
Marissa Nance - Founder and CEO, Native Tongue Communications
In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences. for a conversation on how to build authentic connections in today’s marketing world.
Liz Caselli-Mechael - VP of Communications and Marketing, World Central Kitchen
In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.
Lindsey Scheftic - Founder & CMO, The CMO Sidekick
In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.
Priti Ohri - CEO & Co-Founder, Advertible Inc
In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.