News & Events

News & Events

RoadNinja© Enhances User Experience with New Features and Updated Interface

Baton Rouge, LA – June 26, 2013 – Lamar Advertising Company (Nasdaq: LAMR) has released the newest version of its free interstate travel app RoadNinja 3.0.  The location-based app helps consumers find what’s available at upcoming exits (restaurants, hotels, gas, etc.). Users determine the best exit to take by browsing selected business categories or by searching for a specific venue. Cost-conscious travelers can use RoadNinja to save money with promotions and to view gas prices on the app.

RoadNinja 3.0 features an enhanced exit list helping users choose their stops more wisely, the ability to share places and promotions through social media channels and a redesigned settings menu giving users a higher degree of customization. The newly designed interface offers more relevant information to the user with a cleaner, simpler look.

Travelers can use RoadNinja to plan their road trip with a directory of every interstate and exit in the U.S. In addition, users can use NEARBY mode when traveling off the interstate to find the nearest local venues and access directions, respectively. RoadNinja incorporates Google Street View, giving users a 360 degree panoramic view of places listed in the app. RoadNinja makes it easy to access information and view photos of each venue which are updated through Foursquare.

“We redesigned the app to make it lighter, simpler and faster,” said Chris Landry, RoadNinja Brand Manager. “The goal was to allow a user to click into the app and immediately see relevant content. We listened to the feedback of our users and applied these changes to create an experience that would simplify a user’s travel experience and help them find exactly what they are looking for on the go.”

RoadNinja’s social component now offers better integration between Facebook, Twitter, and Google+ and offers aggregate user reviews for places in the app. Businesses have the ability to link their own social media feeds into RoadNinja to directly reach people on the go.

To date, RoadNinja has been downloaded by over 650,000 users and has a 4.5 star rating in the iTunes Store. The app is available to download free on iOS and Android devices.

Lamar Advertising Company is launching a national out-of-home campaign to promote the launch of RoadNinja 3.0. The campaign begins on June 25 and will feature designs on Lamar’s static and digital billboards in over 200 markets nationwide.

For additional information, images or general media inquiries please contact:

Allie McAlpin
Marketing Communications Director
(225) 237-0016
[email protected]

About Lamar Advertising
Lamar Advertising is the nation’s leading out-of-home advertising company. We specialize in out-of-home advertising and provide solutions for our customers in the form of Billboards, Digital, Transit and Highway Logo Signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico. In addition, Lamar has 28 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. With over 100 years of corporate history, over 800 media reps across North America and a market-leading inventory of over 178,000 out-of-home advertising displays, Lamar has built its reputation as the foremost out-of-home advertising company in the United States. We offer our customers a blank canvas and provide the support to deliver their messages with maximum impact, from start to finish. Please feel free to explore our website for additional information.

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