Outdoor Advertising Products

We offer the best types of outdoor advertising products to reach your target audience in high-traffic public areas. Our products and services are perfect for large and small businesses alike. Products range from eye level real estate, including bus stops and street furniture advertising (benches), to static and digital billboard advertising.

Lamar Advertising and Welch’s bulletin and bus exterior advertisement

Billboards

Billboards are large advertising displays that deliver exposure to your audience 24 hours a day, 7 days a week. They are available in a variety of sizes and formats to fit your specific needs.

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Features

Large-format advertising structures located along major highways, expressways and routes

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Visible to drivers, commuters and long distance travelers

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Command audience attention with creative three-dimensional designs, moving parts and extensions

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Lamar Advertising and Phil’s Oyster Bar and Seafood bulletin
Lamar Advertising and Main Avenue Creamery poster

Digital

Digital billboards are dynamic advertising displays that use electronic technology to showcase content and give advertisers the ability to change a message, stream user-generated content and display data in real-time.

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Features

Ads rotate in a slide show fashion every 6-to-8 seconds

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Stream live data and user-generated content from your website or social media in real-time

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Display your ad within minutes and change your message as often as you want with no production cost

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Lamar Advertising and Oklahoma City Thunder digital billboard featuring Andre Roberson
Lamar Advertising and Kantor Diamond Company digital billboard

Programmatic

Programmatic Digital Out of Home advertising, also known as programmatic DOOH or pDOOH, is a method of buying digital ads. Instead of scheduling specific locations, advertisers select markets and demographics. Lamar’s pDOOH platform displays ads in digital spaces that meet defined goals. Lamar’s DOOH network includes 4,600+ large format roadside screens along with some unique digital formats across 170+ DMAs nationwide.

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Features

Leverages data to deliver more relevant and personalized content

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Allows real-time campaign adjustments based on performance metrics and audience behavior

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Automates the buying and placement of ads on digital billboards, screens and other physical advertising spaces

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Lamar Advertising and Target digital billboard
Lamar Advertising and Monopoly digital advertisement in Bryant Park, New York