Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. With Lamar's digital technology, the possibilities are endless.
Muddy Water Paddle Company used Digital Billboards to promote their annual Paddle Battle Race and keep consumers engaged.
Display a live countdown on our Digital Billboards to generate awareness and excitement for upcoming events or store openings. Our Digital Billboards can count down to a specific day or time, even down to the second. The countdown updates automatically with every rotation of the board.
Target used our digital capabilities and real time data to connect with shoppers and drive consumers to their store locations.
The flexibility of our Digital Billboards allows you to change your message based on the time of day, traffic conditions and more. We can tap into the local forecast and trigger relevant designs to run when it's rainy vs. sunny. We can even play designs based on the pollen level or the outcome of a football game!
Under Armour connected mobile with Digital Out-of-Home to promote Stephen Curry's 2014 NBA All Star appearance and the launch of the Under Armour Anatomix Spawn shoe.
Complement and increase the impact of your mobile ad campaign with Digital Out-of-Home. Using geo-fencing capabilities, we can serve mobile ads to your target audience when they’re in proximity to a billboard, event venue, retail location, etc. When people aren’t looking at their mobile device, outdoor media reinforces your message and connects audiences with brands.
Stream tweets in real time directly to our Digital Billboards.
Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our Digital Billboards. Don’t worry about filters; our Network Operating Center (NOC) covers that for you.
Transform our Digital Billboards into giant scoreboards with live updates from sporting events.
Change your message weekly, daily, hourly or in real time – it’s up to you. Anything that is live on a website can be streamed to our Digital Billboards in real time. This includes countdowns, time, temperature, live scores, news feeds, trending items and more.
Display images or text from your website or social media account on our Digital Billboards.
Turn customers into copywriters with our Digital technology. We can pull images or text from your website or social media accounts and display it on our Digital Billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
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Using Digital Out-of-Home to engage the local community, Finnegans, a regional brewery, successfully publicized a limited release beer. Read more »
TBS needed to keep postseason games top of mind with their viewers. Taking advantage of out-of-home digital formats, they were able to provide up-to-the-minute information on…
The Los Angeles Philharmonic is widely regarded as one of the most innovative and forward-thinking orchestras in America. The 2008-09 season marked the end of world-renowned music director and conductor…
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"The whole Lamar team have been "My Dream Team" for sure. Everyone has been so nice, respectful and courteous and all have gone over and beyond! We used a combination of digital and static posters, that allowed us to target specific locations and change our message throughout our initial campaign."
Kathi Vrable-Bryan
Mahoning Soil and Water Conservation District
"Immediately after my billboard was posted, the calls, texts, and emails began to flow in. My sales and referrals increased tremendously which paved the way for me to become a member of the Ohio President's Sales Club, the top selling realtors in Ohio."
Cheri Secre
Real Living Brokers Realty Group
"Working with Lamar Advertising has been a very positive experience! We have found that utilizing posters allow us to change our message frequently and reach customers throughout the surround areas by moving locations periodically."
Cindy Matheson
Howland Alarm Co.
"I would highly recommend working with Lamar Advertising to effectively get your message out to customers. We have seen great success thus far!"
Ron Smrek
Boot Factory Outlet
"We have seen great success with our billboard campaigns! We recently had a customer tell us he was driving to another jeweler and saw our billboard. He decided to turn around and give us an opportunity to earn his business."
Adam Aebischer
Aebischer's Jewelry
"Over the past 7 seasons, the Reds have used digital displays to convey real time information to our fans. Having the ability to change our messages in 'real time' has enhanced our fan engagement. Lamar's digital boards and technology have exceeded our expectations."
Audra Sordyl
Advertising Manager, Cincinnati Reds
"I have been 100% satisfied with the results I have gotten thus far. We have had numerous phone calls from consumers telling us that they have seen our boards."
Erik Nelson
General Manager, Columbiana Chevrolet Hummer, Inc
"We received more business during that one month than any other advertising we have done in the past. Most of the calls, stop-ins and comments from the digital board were all brand new customers."
Rose Miller
Owner, Unique Cycle Supplies
Read more success stories on Out-of-Home advertising from our clients.
