A Bulletin is the largest standard-sized billboard that delivers maximum exposure to vehicular traffic on expressways, highways and primary arteries. How big is a billboard? Typically 14 feet high and 48 feet wide, a bulletin provides 672 square feet of space for your ad. Bulletins offer unparalleled visibility.
Permanent Bulletins often point travelers to the nearest exit for restaurants, lodging and fuel.
Permanent Bulletins remain in high density locations for maximum advantage. They build familiarity with your brand, so customers will think of you when making purchasing decisions. With our Permanent Bulletin package, your ad remains at one fixed location throughout the duration of your campaign (usually one to 12 months).
Extend your creative into the next dimension with custom 3D extensions.
Take your billboard design to the next level by adding three-dimensional embellishments. Lamar Advertising produces custom 3D objects at its printing facility in Baton Rouge. Share your ideas with a Lamar rep, and they will guide you through every step of the process.
Plywood and adhesive vinyl extensions transformed this Bulletin into a larger-than-life drill.
Boost the impact of your ad with an extension or “cutout” that goes beyond the rectangular space of the billboard. Add creative extensions up to 5 feet at the top, 2 feet at the side and one foot at the bottom. Extensions are available in the following formats: inflatables, mold making, steel, wood, foam and fiberglass.
A Rotary Bulletin package gives you a geographic and demographic advantage: you'll cover more ground and reach more people.
Reach more people and refresh your audience by periodically moving your advertisement. With our Rotary Bulletin package, we move your advertisement from one Bulletin location to another at stated intervals (usually every 60 to 90 days) within a particular market.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
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A challenger brand in a commodity category, NIVEA sought to differentiate themselves by elevating their product benefit to a meaningful consumer benefit: more kissable lips. Read more »
A network drives viewership in a highly competitive time slot using Digital OOH formats, blanketing the market on the air date to keep the shows top of mind. Read more »
Using out of home formats to tout recent accomplishments to the local community, University of Arizona was able to successfully reinvent its image. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"It is such a great privilege to work with [our Lamar artist]. He's very talented, has a great eye for color and is always prompt and obliging."
Temah Copelovitch
Administrator, Chesen Laser Eye Center
"The whole Lamar team have been "My Dream Team" for sure. Everyone has been so nice, respectful and courteous and all have gone over and beyond! We used a combination of digital and static posters, that allowed us to target specific locations and change our message throughout our initial campaign."
Kathi Vrable-Bryan
Mahoning Soil and Water Conservation District
"Immediately after my billboard was posted, the calls, texts, and emails began to flow in. My sales and referrals increased tremendously which paved the way for me to become a member of the Ohio President's Sales Club, the top selling realtors in Ohio."
Cheri Secre
Real Living Brokers Realty Group
"Working with Lamar Advertising has been a very positive experience! We have found that utilizing posters allow us to change our message frequently and reach customers throughout the surround areas by moving locations periodically."
Cindy Matheson
Howland Alarm Co.
"I would highly recommend working with Lamar Advertising to effectively get your message out to customers. We have seen great success thus far!"
Ron Smrek
Boot Factory Outlet
"We have seen great success with our billboard campaigns! We recently had a customer tell us he was driving to another jeweler and saw our billboard. He decided to turn around and give us an opportunity to earn his business."
Adam Aebischer
Aebischer's Jewelry
"I can't think of any other form of media these days that has the impact of outdoor marketing because every other outlet such as TV, radio and online marketing has become over saturated with options. It certainly has been for us, thanks Lamar!"
Mitch Hedlund
Executive Director, Recycle Across America
"The first day the billboard was up we got sales from the first customer who saw the billboard and came in, it cover[ed] the first two months rental charge. While the billboards were up we had new customers every single day."
Mary Carboneau
Owner, Personalize Embroidery Co.
Read more success stories on Out-of-Home advertising from our clients.
