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"We use billboard advertising as an important piece of our total media mix. Billboard advertising works well in combination with all of the other forms of advertising we use in our markets. We will continue to use Lamar billboards because they drive business into our stores."

Dale Keyser

The Pella Window Store

"MillerCoors has focused its marketing primarily on package innovation and I feel that Outdoor is the most effective way of communicating these innovations to our consumer."

W. Scott Simmen

Brand Manager, W&L Sales Company Inc.