The Inland Empire, or IE, comprises one third of the Los Angeles DMA and is directly east of LA/ Orange County. The IE has exploded with suburban growth, thus becoming one of the fastest growing regions in the US. Our large geographic area and continued growth have residents spending more time commuting than 95% of the country, making Inland Empire residents attentive audiences for Out-of-Home advertising. With this DMA spread out over approximately 480 square miles, transit advertising makes for an excellent way to reach the population of approximately two million.