Outdoor Advertising Products

We offer the best types of outdoor advertising products to reach your target audience in high-traffic public areas. Our products and services are perfect for large and small businesses alike. Products range from eye level real estate, including bus stops and street furniture advertising (benches), to static and digital billboard advertising.

Lamar Advertising and Welch’s bulletin and bus exterior advertisement

Airports

Airport advertising offers a unique opportunity to reach an affluent audience with extended dwell time. Deliver your message to millions of business and leisure travelers with traditional and experiential displays. Packages are available for a wide range of budgets and marketing goals including brand awareness, product launches and foot traffic increase.

Features

Reaches an affluent audience

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Offers experiential marketing opportunities

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Placed in key areas to maximize impact during extended passenger dwell time

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Combine airport products to increase reach and recall

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Lamar Advertising and Kohler Baggage Claim Digital Network
Lamar Advertising and Ball State University “We Fly” hanging banner in airport

Transit

Transit advertising offers advertisers a dynamic platform to showcase their messages and capture the attention of commuters and pedestrians in high-traffic environments utilizing  strategically placed displays on public transportation vehicles and transit hubs.

Features

Available in various sizes and formats, from side panels to fully wrapped buses

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Ads move throughout major and secondary arteries and the busiest streets in major cities

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Seen by pedestrians and vehicular traffic from multiple directions, simultaneously

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Targets specific demographics based on routes and delivers exposure where other outdoor advertising may be prohibited

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Wraps and extensions make your ad stand out

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Lamar Advertising and Pandora full side transit advertisement
Lamar Advertising and Nordstrom Rack transit shelter

Programmatic

Programmatic Digital Out of Home advertising, also known as programmatic DOOH or pDOOH, is a method of buying digital ads. Instead of scheduling specific locations, advertisers select markets and demographics. Lamar’s pDOOH platform displays ads in digital spaces that meet defined goals. Lamar’s DOOH network includes 4,600+ large format roadside screens along with some unique digital formats across 170+ DMAs nationwide.

Features

Leverages data to deliver more relevant and personalized content

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Allows real-time campaign adjustments based on performance metrics and audience behavior

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Automates the buying and placement of ads on digital billboards, screens and other physical advertising spaces

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Lamar Advertising and Target digital billboard
Lamar Advertising and Monopoly digital advertisement in Bryant Park, New York