QR codes enabled the tracking and monitoring of interaction. Sears saw double digit growth in mobile sales over the Thanksgiving weekend. Throughout the campaign, there were over 500,000 hits delivered to Kmart.com via the vanity URL only found on the OOH creative.
The campaign received coverage in the Los Angeles Times, Chicago Tribune, Orlando Sentinel, and CNN, as well as being featured on numerous tech and retail blogs, deeming the campaign “impressive” and noting that Kmart & Sears have entered the “future of shopping.”
The campaign also earned the Mobile Retailer of The Year award from Mobile Commerce Daily, the most prestigious honor for smart, strategic and creative use of the mobile medium.