Rochester is the third most populous city in New York State. While legendary Rochester companies such as Kodak, Bausch & Lomb and Xerox pioneered some of the greatest visual technologies the world has ever known, the spirit of innovation continues in Rochester with world-class healthcare and education at the University of Rochester, and second-to-none retailer Wegman’s Food Markets. The Rochester Red Wings and the Rochester Americans also bring visiting sports teams and their fans to this market all year. Rochester is home to 20 colleges and universities bringing a large influx of students into this market. A tight knit community with an average commute of less than 20 minutes, Lamar’s premier inventory in Rochester always delivers on a grand-scale.