Richmond, the Capital of Virginia, is a growing city that has a rich, colorful history and is the center of many industries such as tobacco, retail, and financial companies. Virginia Commonwealth University, University of Richmond, Virginia Union and other community education institutions bring in a young, hip population. The Virginia Wine Expo, Strawberry Hill Races, NASCAR, Virginia State Fair and the Richmond Rose Society bring tourists into the area. 

Richmond metro is broken into four areas: West End, Southside, East End and North Side. One out of every three people in the Richmond DMA spend 40 or more minutes on the road daily, making them a captive Out-Of-Home audience. Lamar of Richmond has excellent distribution in the metro area and is the largest Out-of-Home advertising provider in Virginia, offering excellent statewide coverage.