Although it's the smallest in the contiguous United States, over 10 million people live within a 100 mile radius of Providence. For this reason, Providence has the eighth highest percentage of pedestrian commuters. Popular attractions include RISD Museum of Art, Providence Performing Arts, Roger Williams Zoo, Water Place Park, the fine dining of Federal Hill, as well as the state’s beautiful beaches. Providence is home to 15 colleges and universities including Brown University and Providence College. Textron and Nortek are both headquartered in the city of Providence. CVS Pharmacy, Hasbro Toy Company and the Tennis Hall of Fame are headquartered in the state of Rhode Island. The average commute time is 23.5 minutes with nearly 1 out of 3 commuters spending 20 minutes on the road daily, making them a captive Out-of-Home audience. Lamar is the dominant provider in the Providence market with over 95% of the outdoor inventory including the only vendor with digital billboards.