What is a Bulletin?

A Bulletin is the largest standard-sized billboard that delivers maximum exposure to vehicular traffic on expressways, highways and primary arteries. How big is a billboard? Typically 14 feet high and 48 feet wide, a bulletin provides 672 square feet of space for your ad. Bulletins offer unparalleled visibility.

  • Large-format advertising structures located on major highways, expressways and primary arteries
  • Visible to drivers, commuters and long distance travelers
  • Command your audience’s attention with creative three-dimensional designs, moving parts and extensions
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Features & Specs

Prime Location

Permanent Bulletins often point travelers to the nearest exit for restaurants, lodging and fuel.

Permanent Bulletins remain in high density locations for maximum advantage. They build familiarity with your brand, so customers will think of you when making purchasing decisions. With our Permanent Bulletin package, your ad remains at one fixed location throughout the duration of your campaign (usually one to 12 months).

3D Billboard Extensions

Extend your creative into the next dimension with custom 3D extensions.

Take your billboard design to the next level by adding three-dimensional embellishments. Lamar Advertising produces custom 3D objects at its printing facility in Baton Rouge. Share your ideas with a Lamar rep, and they will guide you through every step of the process.

Amplified Design

Plywood and adhesive vinyl extensions transformed this Bulletin into a larger-than-life drill.

Boost the impact of your ad with an extension or “cutout” that goes beyond the rectangular space of the billboard. Add creative extensions up to 5 feet at the top, 2 feet at the side and one foot at the bottom. Extensions are available in the following formats: inflatables, mold making, steel, wood, foam and fiberglass.

Cover More Ground

A Rotary Bulletin package gives you a geographic and demographic advantage: you'll cover more ground and reach more people.

Reach more people and refresh your audience by periodically moving your advertisement. With our Rotary Bulletin package, we move your advertisement from one Bulletin location to another at stated intervals (usually every 60 to 90 days) within a particular market.

Spec Sheets

Specs vary by unit. Please contact a local sales representative for availability and specifications.


We offer advertising space on Bulletins in the following markets:

United States

Case Studies

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