The National Retail Federation found that American consumers are expected to spend $41.5 billion on back to school shopping this year.

As the end of summer approaches, parents everywhere are gearing up for the back-to-school season. It’s that time of year when the dash for new school supplies and stylish outfits for the kids is in full swing. For business owners and marketers, this is the perfect time to leverage Out of Home’s ability to ensure their brand stands out during this crucial shopping season.

“Back-to-class shopping is one of the most important consumer shopping occasions of the year. Our research for 2023 shows American consumers are eager to jumpstart their back-to-school and college purchases early,” National Retail Federation President and CEO Matthew Shay said in a new study.

Out of Home advertising is a powerful and proven medium that reaches consumers when purchasing decisions are made. According to a study from the Out of Home Advertising Association of America (OAAA) and The Harris Poll, 68% of back-to-school shoppers say they will be looking for Out of Home ads to inform them about sales.



Don't miss this opportunity to get a jump on the back-to-school rush and reach parents when they are actively making purchasing decisions. Take advantage of these creative concepts and make a lasting impression on shoppers. With Lamar’s free design services and expert assistance, crafting an eye-catching and compelling Out of Home advertising campaign has never been easier. Contact us today to get started.

Sources: National Retail Federation, OAAA, The Harris Poll