Strategy
High-profile locations were utilized in the market. The creative included details about starting pay, in an effort to grab the attention of the 465,000 people age 18-34 in the Indianapolis CBSA.
Plan Details
Markets: Indianapolis, IN
Flight: September 17, 2015 - November 11, 2015
OOH Format: Static Billboards
Budget: $10,000+
Results
Crew Carwash experienced a 34 percent increase in applications in 2015 compared to 2014. As a result, 100+ new hires fulfilled all of the hiring needs for the 2015 holiday season.
