Our inventory encompasses 12 counties in Southwest Michigan with the majority of our billboards located in the Metro Triplex of Grand Rapids, Muskegon, and Holland. Top employers in the region include Meijer, Spartan Stores, Spectrum Health System, and Gerber. Downtown Grand Rapids is home to several hospitals, known as the Medical Mile. Grand Rapids' cultural diversity is highlighted by Artprize in early Autumn. Muskegon hosts the annual "Bike Time" in July. Holland is home to the Tulip Time Festival in May, drawing in over 500,000 people from around the world each year. Lamar of Muskegon is positioned right where you want to be and helps you reach your audience in West Michigan.