Poster billboards bring your message to a local audience and impact your customers where they live, work and play. When you’re launching a new product, making a name change or trying to get a message out in the shortest amount of time possible, Posters are the way to go.
Poster packages are designed to saturate the market and reach customers where they live, work and play.
Reach a wide audience and make a dramatic impact by flooding the market with Poster ads. With our Poster package, your ad will run simultaneously on several different Poster locations in a specified market area to saturate the region (typically for 30 and 60 day periods).
Lamar led the move to replace paper and PVC as the default printing materials in the OOH industry. We developed the industry's first recyclable billboard material, saving over 1,500 tons of waste per year.
Poster ads are printed on a lightweight, recyclable substrate called PosterFlex. This revolutionary material is installed as a single sheet onto the structure without the use of glue. It provides a seamless appearance, prevents flagging and is 100% weather resistant, so your ad will look perfect even after the campaign is over.
Using Out-of-Home media to target consumers close to the point of purchase, Kraft increased their Back to Nature brand awareness in a competitive category. Read more »
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This established retailer educated their consumers about its expanded offerings with strategic messaging near the point of purchase to remain top-of-mind. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"Thank you, Lamar Advertising for introducing us to the power of digital billboards. We were impressed with Lamar's level of customer service and attention to detail. Adding digital advertising to Taste of Wisconsin’s marketing mix helped break attendance records!"
Candy Eisenhauer
Taste of Wisconsin
"I want to extend my thanks to Lamar for supporting the 2015 Walk to End Alzheimer's in Milwaukee/Sheboygan. Your billboards delivered a tremendous number of additional impressions and greatly assisted in increasing awareness of our largest fundraising event of the year."
Robyn McGill
Communications and Marketing Manager, Alzheimer's Association
"My stores have used billboard advertising for the past 11 years. Billboards provide us with a cost effective way of reminding customers that we exist and also gives us an opportunity to showcase featured products. I only utilize forms of advertising that give me a return on my investment and billboards do just that."
Ed Evanoff
Uniquely Evans
"Choosing Lamar Advertising was a great way for us to promote our new moving business. Lamar's staff was very knowledgeable in helping us design our billboard. The location they found for us was perfect; it was right off the I-94 freeway! Because of Lamar, we were able to get our name out there. I would recommend them to any business out there!"
Nikki & Josh Fuchs
Owners, Fuchs Moving LLC
"Lamar Advertising was a help to Miles for Hope the minute I reached out to them. They provided over 10 billboards in the Waukesha/Milwaukee area. Part of the success of the event was due to the advertising. Their account executive was great to work with, and I look forward to working with him and the company again."
Brianne Bennett
Event Organizer, Miles for Hope
"Lamar Advertising was a great way for us to create added awareness and buzz for our radio station. We worked with them to create a plan that enabled us to get our message to the masses through a targeted billboard campaign. We received a lot of great feedback both from new and current listeners!"
Peter Adams
Marketing and Promotions Manager, 88Nine Radio Milwaukee
"Billboard advertising has been EXTREMELY beneficial to our company’s day to day operations! There is a direct connection between locations of our billboards and customer demographics, which is fantastic. Advertising with Lamar has been the best form of getting our product to our customers!"
Kevin Harper
COO, Bundles of Weave
"The billboards were very effective in spreading the word throughout the community that teachers do such important work. I received a lot of positive feedback from teachers and principals commenting on the billboards. Your generous donation was a big part of our success."
Darienne Driver, Ed.D.
Superintendent of Schools, Milwaukee Public Schools
Read more success stories on Out-of-Home advertising from our clients.
