Billboard Advertising

Billboards are large outdoor advertising displays that deliver exposure to your audience 24 hours a day, 7 days a week. Lamar offers billboard inventory across the U.S. in a variety of sizes and formats. According to Nielsen, nearly 90% of consumers have noticed a billboard advertisement in the past month.

Lamar Advertising and Bubly sparkling water billboard

Bulletins

Bulletins are the largest standard-sized billboard, delivering maximum exposure to vehicular traffic on expressways, highways, and primary arteries. Typically 14-feet high and 48-feet wide, bulletins provide 672-square feet of space for your ad, delivering unparalleled visibility for your advertising campaign.

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Features

Large-format advertising structures located on major highways, expressways and primary arteries

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Visible to drivers, commuters, and long distance travelers

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Commands audience attention with three-dimensional designs, moving parts, and extensions

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Covers more ground by moving your advertisement from one bulletin location to another at stated intervals (usually every 60 to 90 days) with our rotary bulletin package

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Lamar Advertising and Torchy’s Tacos bulletin
Lamar Advertising and Tallahassee Memorial big foot bulletin
Lamar Advertising and Washington Health System 3d heart bulletin

Posters

Posters bring your message to a local audience and reach your customers where they live, work, and play. For launching a new product, changing a name or striving to get a message out in the shortest amount of time possible, posters are the way to go.

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Features

Smaller advertising structures located on primary and secondary traffic arteries

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Seen by vehicular traffic and pedestrians in commercial and industrial areas

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Designed to be mass produced and posted in multiple locations to flood the market all at once

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Generates 4-times more impressions-per-dollar than radio and magazines, 8-times more than TV, and 11-times more than newspapers

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Lamar Advertising and The Great PNW poster
Lamar Advertising Iron CIty Beer poster
Lamar Advertising and Geico boat insurance poster

Junior Posters

Junior posters provide exposure where larger format posters or bulletins are not available. They are used to target harder-to-reach ethnic markets and audiences and are ideal for advertising time-sensitive, seasonal or special event campaigns.

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Features

Positioned just above eye level

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Mounted on the sides of buildings or can be free standing

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Located in close proximity to retail businesses where they can stimulate sales

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Seen by vehicular traffic and pedestrians in major markets and urban areas

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Sign
Woman in hat
UNC Junior Poster over traffic

Lamar offers the largest network of digital billboards in the country

Learn more about our digital capabilities
Lamar Advertising and No Kid Hungry Digital Billboard

Lamar offers the largest network of digital billboards in the country

Add impact to your advertising with embellishments

Lamar offers several ways to make your Out of Home campaign even more impactful with embellishments. Make your ad stand out with extensions, 3D props, lighting effects and more.

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Lamar Advertising and Blue Origin bulletin

Extensions

Boost the impact of your ad and break boundaries by using more than just the traditional space of the billboard. Your ad can extend an extra 5 feet at the top, 2 feet at the side, and 1 foot at the bottom.

Wendy's Billboard

Extensions

3D Props

Take your billboard design to the next level by adding three-dimensional foam props, which are big, bold and sure to attract attention. Once the shape is created, weather resistant finishing is applied to keep your embellishment looking great. Lamar produces custom 3D objects at its facility in Baton Rouge. Share your ideas with a Lamar representative  who will guide you through every step of the process.

Lamar Advertising and FIGI Insurance and Financial Services 3d poster

3D Props

Our Lamar designers are experts at designing campaigns using stand-out embellishments. Contact your local Lamar office to start the  creative process and get pricing estimates.

Design Tips

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Keep It Simple

Billboards are often viewed in a matter of seconds. Messaging should be very concise and to-the-point. Tell your story with strong visuals and strive to communicate your message in seven words or less. Position your elements using hierarchy, drawing visual interest to what is most important.

Lamar Advertising and Gold’s Gym bulletin

Keep It Simple

Contrast and Visibility

Research demonstrates that high-color contrast can improve outdoor advertising recall by 38%. Choose colors that play well together and are easy to read from varying distances. Select fonts that will be legible from a distance. Avoid intricate fonts and weights that are overly bold or thin.

Lamar Advertising and UTRGV bulletin

Contrast and Visibility

Be Memorable

In today’s world, overcrowding a design with contact information is not necessary. It’s more important to create an eye-catching design that intrigues the viewer and compels them to remember the brand or business. When a billboard is memorable, viewers can take action at any point and use mobile devices to locate contact information.

 

Lamar Advertising and Tallahassee Memorial alien billboard

Be Memorable