Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. With Lamar's digital technology, the possibilities are endless.
Clients discuss the benefits of advertising on digital billboards in Jackson, MS.
Various businesses use digital billboards to successfully reach their target audiences. Find out how local advertisers in Jackson, Mississippi utilize Lamar Advertising's digital capabilities for their advertising campaigns.
Transform our Digital Billboards into giant scoreboards with live updates from sporting events.
Change your message weekly, daily, hourly or in real time – it’s up to you. Anything that is live on a website can be streamed to our Digital Billboards in real time. This includes countdowns, time, temperature, live scores, news feeds, trending items and more.
Target used our digital capabilities and real time data to connect with shoppers and drive consumers to their store locations.
The flexibility of our Digital Billboards allows you to change your message based on the time of day, traffic conditions and more. We can tap into the local forecast and trigger relevant designs to run when it's rainy vs. sunny. We can even play designs based on the pollen level or the outcome of a football game!
Stream tweets in real time directly to our Digital Billboards.
Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our Digital Billboards. Don’t worry about filters; our Network Operating Center (NOC) covers that for you.
Display images or text from your website or social media account on our Digital Billboards.
Turn customers into copywriters with our Digital technology. We can pull images or text from your website or social media accounts and display it on our Digital Billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
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Using Digital Out-of-Home to engage the local community, Finnegans, a regional brewery, successfully publicized a limited release beer. Read more »
TBS needed to keep postseason games top of mind with their viewers. Taking advantage of out-of-home digital formats, they were able to provide up-to-the-minute information on…
The Los Angeles Philharmonic is widely regarded as one of the most innovative and forward-thinking orchestras in America. The 2008-09 season marked the end of world-renowned music director and conductor…
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"Over the past 7 seasons, the Reds have used digital displays to convey real time information to our fans. Having the ability to change our messages in 'real time' has enhanced our fan engagement. Lamar's digital boards and technology have exceeded our expectations."
Audra Sordyl
Advertising Manager, Cincinnati Reds
"I have been 100% satisfied with the results I have gotten thus far. We have had numerous phone calls from consumers telling us that they have seen our boards."
Erik Nelson
General Manager, Columbiana Chevrolet Hummer, Inc
"We received more business during that one month than any other advertising we have done in the past. Most of the calls, stop-ins and comments from the digital board were all brand new customers."
Rose Miller
Owner, Unique Cycle Supplies
"The constant 24-hour presence in the market with the digital display boards has helped us brand our dealership. We are constantly getting more creative with our advertising efforts and the digital display network gives us a great opportunity to do just that."
Marc Wigler
General Manager, Crown Chrysler Jeep, Inc.
"Lamar has done more to develop Digital OOH inventory than any other operator. They are constantly challenging the status quo and looking for new ways to take out-of-home to the next level."
Ryan Laul
Director, [d]theory Agency
"We were shocked by the amount of callers that we received from our Digital Boards that did not even know we existed until they saw us ‘flash up’. I have been tracking our call volume and our billboards have been producing calls regularly."
Amy Spray
Marketing Coordinator, T6 Broadband
"Lamar's digital presence is one of the best in the country. Backed by a great digital team, their network of inventory and technology is impressive. Lamar continues to invest in the best technology to support their digital business."
John Laramie
CEO, ADstruc
"The digital boards are fantastic. They have given us the ability to regularly change our message, something we wouldn't be able to afford with regular billboards. We are very happy to be a part of the next generation of billboard advertising."
Anne Santer
Marketing Specialist, Port Huron Hospital
Read more success stories on Out-of-Home advertising from our clients.
