Creative

Creative

Allison Transmission

Allison Transmission partnered with Lamar Advertising Company to spread the word about its 100th anniversary on two billboards located in the center of the action in Speedway, Indiana. The billboards, located on Crawfordsville Road and West 16th Street in Speedway, offered continuous exposure to the community where Allison is headquartered, as well as thousands of race fans who came to The Racing Capital of the World for the Indianapolis 500.