89% of fashion savvy people say they noticed roadside billboards.

Whether you’re trying to build momentum from a new product launch or reposition a well-known brand, OOH is the perfect fit for retail and apparel.

Outdoor Advertising:

Is one of the last messages a consumer receives before making a buy decision

Drives store traffic

Targets consumers in close proximity to retailers

Drives web traffic

Can be used with an SMS or QR Code campaign to offer product information or coupons

Source: Posterscope OCS Study, Arbitron, Scarborough

Research