Billboards reach people on their way to make purchases.

2 out of 5 consumers are last minute shoppers. These last minute shoppers are an audience heavily influenced by ads encountered on their way to groceries stores, drug stores and restaurants. Outdoor advertising can put you in the middle of their last minute decisions.

Last minute or not, the majority of people shop on their way home. Reach them on the drive.

Primary shoppers are more heavily exposed to billboard than any other media. Incorporate outdoor media into your advertising plans to reach more shoppers on the way to make a purchase.

Source: Posterscope OCS Survey, Arbitron Out-of-Home Advertising Study, Arbitron In-Car Study