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"We devote more than 50% of our retail advertising budget to billboards. Our company is confident that if not for our billboards many travelers would not find our stores."

Kim Swanson

Marketing/Public Relations Coordinator, Sierra Trading Post Outlet Store

"We have found that outdoor advertising is responsible for 27.5% of sales. We also found that outdoor is the most cost effective advertising media that we use."

Scott A. Smiley

General Sales Manager, Lexus of South Atlanta