"We devote more than 50% of our retail advertising budget to billboards. Our company is confident that if not for our billboards many travelers would not find our stores."
Kim Swanson
Marketing/Public Relations Coordinator, Sierra Trading Post Outlet Store
"We have found that outdoor advertising is responsible for 27.5% of sales. We also found that outdoor is the most cost effective advertising media that we use."
Scott A. Smiley
General Sales Manager, Lexus of South Atlanta
