A Bulletin is the largest standard-sized billboard that delivers maximum exposure to vehicular traffic on expressways, highways and primary arteries. How big is a billboard? Typically 14 feet high and 48 feet wide, a bulletin provides 672 square feet of space for your ad. Bulletins offer unparalleled visibility.
Permanent Bulletins often point travelers to the nearest exit for restaurants, lodging, fuel and more.
Permanent Bulletins remain in high density locations for maximum advantage. They build familiarity with your brand, so customers will think of you when making purchasing decisions. With our Permanent Bulletin package, your ad remains at one fixed location throughout the duration of your campaign (usually one to 12 months).
Extend your creative into the next dimension with custom 3D extensions.
Take your billboard design to the next level by adding three-dimensional embellishments. Lamar Advertising produces custom 3D objects at its printing facility in Baton Rouge. Share your ideas with a Lamar rep, and they will guide you through every step of the process.
Plywood and adhesive vinyl extensions transformed this Bulletin into a larger-than-life fountain drink.
Boost the impact of your ad with an extension or “cutout” that goes beyond the rectangular space of the billboard. Add creative extensions up to 5 feet at the top, 2 feet at the side and one foot at the bottom. Extensions are available in the following formats: inflatables, mold making, steel, wood, foam and fiberglass.
A Rotary Bulletin package gives you a geographic and demographic advantage: you'll cover more ground and reach more people.
Reach more people and refresh your audience by periodically moving your advertisement. With our Rotary Bulletin package, we move your advertisement from one Bulletin location to another at stated intervals (usually every 60 to 90 days) within a particular market.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
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A challenger brand in a commodity category, NIVEA sought to differentiate themselves by elevating their product benefit to a meaningful consumer benefit: more kissable lips. Read more »
A network drives viewership in a highly competitive time slot using Digital OOH formats, blanketing the market on the air date to keep the shows top of mind. Read more »
Using out of home formats to tout recent accomplishments to the local community, University of Arizona was able to successfully reinvent its image. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"It is such a great privilege to work with [our Lamar artist]. He's very talented, has a great eye for color and is always prompt and obliging."
Temah Copelovitch
Administrator, Chesen Laser Eye Center
"I can't think of any other form of media these days that has the impact of outdoor marketing because every other outlet such as TV, radio and online marketing has become over saturated with options. It certainly has been for us, thanks Lamar!"
Mitch Hedlund
Executive Director, Recycle Across America
"In the real estate industry, marketing and branding are necessary aspects of doing business. Through Lamar billboard advertising, we have been able to successfully target high traffic areas day and night to get the most exposure for our advertising dollars. "
Diane Lindauer
Office Manager, FC Tucker Kerstiens Realty
"We wanted out-of-the-box advertising to promote the opening of Evansville's first brewery. We put our heads together with Lamar to come up with a great poster teaser campaign! The teaser billboards worked cohesively with our other promotion tactics which lead to a very successful grand opening of 12,000+ people!"
Leah Spivey
Director of Marketing and Social Media
"We have just concluded another series of discussions with Lamar Evansville regarding a redesign of our billboards. As I conveyed in the past, we are once again struck with how well this was handled. Our entire office felt they went over and above expectations and we are always impressed with the people you have on your staff."
Nancy A. Stevens
Office Manager, Berger and Berger LLP
"Being a TV station, Lamar's digital boards have been great for us to get our programming information out topically. Since our programming is different every night, having the ability to schedule different artwork or to change out creative on the fly has been a great benefit to us."
Eric Stremming
Creative Resources Director, CBS44 and Fox44
"Brescia University utilizes Lamar to brand ourselves throughout the region. When a billboard goes up, the community responds positively. I love having our branding goals met with billboard advertising."
Tina Kasey
Director of Public Relations/Marketing, Brescia University
"The digital billboards have been wonderful for promoting our race. Each creative features a different person and how they are involved with the Race for the Cure. We had people calling and saying they just saw "so and so" on a digital board and it made them want to register because their friend was involved. Priceless advertising!"
Sheila Seiler
Executive Director, Evansville Tri-State Affiliate Susan G. Komen for the Cure
Read more success stories on Out-of-Home advertising from our clients.