Eugene is Oregon’s third largest city and is a diverse college town with an active community and recreational life. Located just 90 miles south of Portland, it is nestled in the Willamette Valley between the Cascade Mountains and the Oregon Coast Range. Being a college town, Eugene has a high percentage of professionals. Over 35% of the population has completed four or more years of college. As a college community, Out-of-Home advertising offers one of the best solutions for reaching across very diverse demographic boundaries.