"We use billboard advertising as an important piece of our total media mix. Billboard advertising works well in combination with all of the other forms of advertising we use in our markets. We will continue to use Lamar billboards because they drive business into our stores."
Dale Keyser
The Pella Window Store
"During the months that we have used billboards, our circulation numbers have increased 2% daily and almost 4% Sunday. At a time when most newspapers are seeing losses in circulation, the billboards have been a great tool to keep our numbers up!"
Debbie Fero
Circulation Director, The Review
