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"The decision to decrease our Fair print advertising budget by 10% and significantly increase our outdoor advertising budget with Lamar helped result in an increase in our Fair attendance number by 1% (22,000 attendees!)."

Wendy Bozigian

Marketing Manager, Antelope Valley Fairgrounds

"We devote more than 50% of our retail advertising budget to billboards. Our company is confident that if not for our billboards many travelers would not find our stores."

Kim Swanson

Marketing/Public Relations Coordinator, Sierra Trading Post Outlet Store