"The decision to decrease our Fair print advertising budget by 10% and significantly increase our outdoor advertising budget with Lamar helped result in an increase in our Fair attendance number by 1% (22,000 attendees!)."
Wendy Bozigian
Marketing Manager, Antelope Valley Fairgrounds
"We devote more than 50% of our retail advertising budget to billboards. Our company is confident that if not for our billboards many travelers would not find our stores."
Kim Swanson
Marketing/Public Relations Coordinator, Sierra Trading Post Outlet Store
