Tell the world your story

Lamar of Central Wisconsin is proud to serve the outdoor advertising needs of businesses in the Central Wisconsin region. With our extensive inventory of billboards and digital displays, and the best team in the business, we will help you craft a campaign that successfully reaches your target audiences.

Central Wisconsin provides a unique blend of economic prosperity and high quality of life. This thriving region is home to businesses of all sizes, all of whom enjoy the benefits of having access to a skilled and dedicated workforce. Known for its prominent dairy industry, Central Wisconsin is a leading producer of dairy products in the U.S.. The region is also one of the largest harvesters of corn, oats, potatoes, and cranberries. Major food manufacturing companies such as Oscar Mayer, Tombstone, Johnsonville and Kraft Foods are located in the region. 

Central Wisconsin is home to a variety of annual events that attract visitors from all over the state. Some of the most popular events include Country Jam, Hodag Country Festival, Rock Jam, Amsoil Championship Snocross and the Amsoil Championship Off-Road Series. These events, along with the Green Bay Packers and Milwaukee Brewers professional sports teams, attract residents and visitors and offer advertisers great opportunities to reach audiences using outdoor advertising. 

Lamar is the largest Out of Home advertising provider in Central Wisconsin, with prime coverage in Eau Claire, River Falls, Menomonie, Rice Lake, Wausau, Merrill, Marshfield, Stevens Point, and Wisconsin Rapids. Our outdoor and billboard inventory also reaches many smaller cities, as well as the highways and interstates that connect these markets. Whether you're looking to reach a local or regional audience, Lamar can help you create an effective outdoor advertising campaign that will achieve your business goals.